Cycling is no different. I manage to resist most of the time, but I have bought a few bits of clothing this summer season and I thought I'd share my experience.
ShortsI bought a pair of Altura Airstream shorts and am really impressed with them. At £27 they're much cheaper than most other brands. They've got reflective detailing, are comfy and have lasted a few hundred miles so far without problem.
JerseyI bought an Altura Airstream Jersey and am similarly impressed. Again, at £27 the competition can't get close with replica team jerseys costing more than twice as much. The jersey has all the features you need; reflective detailing, good pockets at the back, a silicon gripper around the bottom hem, and a half length zip. I guess for bib shorts you'd want a full length zip but as I only have hip shorts, this doesn't matter to me. The jersey is a good bright colour and is really comfortable.
JacketMy most recent purchase is an Altura Night Vision Windproof in orange. I bought this as autumn is coming and its getting a bit cold. The early mornings and late evenings are getting darker so the extremely bright high visibility design is useful. At £63 its good value too, compared to some of the competition which are over £100. Its comfy and manages to keep me warm without getting sweaty thanks to different materials on the front (windproof/water resist nylon) and back (nylon fleece). The arms have a similar design with a windproof front and breathable back. It has three pockets at the back, two standard pockets and one smaller with a zip.
You might have spotted a common theme here. I didn't go out specifically to buy the Altura brand. Each time I identified a need for something and had a look at what was available. It seems like Altura just came out as a winner each time based on a decent product at a decent price. I love all three items so much I think next time I want something I'm probably going to go start looking at Altura first.